Posted on July 4, 2014

5 Seriously Good Typography Video Ideas

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Typography is a vast and highly specialized field that has evolved over many centuries.

And in the wake of popular concepts like infographics and GIFS, type is moving from paper to screen and grabbing attention like never before.
If you want to get in on the action and create a typography video, there are a lot of creative ways to do it, so pick the one that suits your business best and inspire the world while you tell your story.

Animated Typography

Have brilliant audio and want to get creative? Narrate your story while it unfolds as animated typography on the screen. The animated typography video shown here brings Ira Glass’s brilliant advice to writers to life. I promise that you will pay much more attention to this video than you would have to a video of a person narrating the same words to the screen.

Overlaying Type on Video Footage

Another way to incorporate animated typography in your videos is to overlay it on your video footage or photographs. This video does a great job of seamlessly blending video clips, typography and animation. The creator says that ‘it was shot on a Canon 5D Mark II, text was added and animated in after effects, and tracked in Mocha’.

Time-lapse Typography Videos

Don’t want to go the animation way? You can borrow an idea from the wine label, Nagging Doubt Viognier, and create a time-lapse video of someone actually creating typography on screen. In this popular video, the retro wine label is redrawn by hand by a type artist.

Stop-motion Typography Videos

No animation and no cool type artist on hand? You can still get creative like the creator of this ‘Habitat for humanity’ video with a stop motion video. Using nothing but alphabet blocks (and a few helping hands), this video has managed to stand out from the crowd.
While stop motion videos may not cost you a lot in terms of money, it will take a considerable investment in time. For instance, this commercial stop motion typography video was the result of 1500 photographs that were painstakingly sorted and put together again.

Impressive Opening and Closing Titles

TEDxEdges Lisbon’s opening title was…different. Instead of going with something traditional, they decided to create a typography video that shows broken glass coming together to spell out the name of the event. Use typography to add pizzazz to your opening title or go out with a bang with a great closing title.
Have you used any techniques to fit typography into your video? Tell us about it in the comments!

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